Certified Materials
IGI & SGL-certified lab-grown diamonds jewellery with BIS-hallmarked metals.
Our Story
Prachha was born from a blend of family, passion, and purpose. The name comes from my parents — Prabha and Chhaganbhai — who have always been my greatest inspiration. After completing my studies in Software Engineering in Ahmedabad, I realized my true calling wasn’t behind a screen but in something more creative and meaningful. I joined a family friend’s jewelry unit just to help out — without knowing much about diamonds or jewelry — but soon, I fell in love with the art, the detail, and the sparkle.
The Journey
What began as small online jewelry sales overseas slowly grew into a vision. I realized that India, being the heart of fine gold and diamond craftsmanship, was the perfect place to build something truly special. That’s how Prachha was founded — with the dream to bring high-quality, beautifully crafted jewelry to people who value authenticity and elegance. Today, we aim to serve the Indian community with timeless pieces made with love, precision, and trust.
Vijay Sarkheliya
Founder & CEO • Prachha Jewels
Start of Journey
What began as a passion for timeless beauty and craftsmanship has grown into a heartfelt jewellery brand. I started this journey with a dream—to create elegant, meaningful pieces that celebrate individuality and special moments. Each design reflects a story, inspired by tradition, nature, and modern simplicity.
Early Days
Exploring the world of lab-grown diamonds, we focused on sourcing ethically grown stones, mastering the art of precision jewellery casting, and partnering with trusted, BIS-hallmarked metal suppliers.
Made for India
Crafted for Indian tastes and traditions—blending timeless elegance with modern minimalism for weddings, festivals, and everyday wear.
Collections
Curated a wide range—from minimal pendants and everyday studs to bridal sets and statement pieces—rooted in certified lab-grown diamonds, ethical sourcing, and impeccable craftsmanship.
Built on Trust
Certified by IGI & SGL, BIS-hallmarked metals, and subjected to strict multi-point quality checks—ensuring authenticity and excellence in every piece.
Experience
Enjoy a seamless online shopping journey with insured, PAN-India Free delivery—plus lifetime exchange, easy returns, and transparent buyback.
Personalised
Crafted to your vision—custom sizing, bespoke designs, and engraving options ensure a perfect fit and a piece that's uniquely yours.
Inspiration Behind the Brand
Driven by a passion for conscious luxury and rooted in Indian aesthetics, we craft fine jewellery that marries ethical sourcing with timeless design. Our commitment to certified lab-grown diamonds ensures brilliance without compromise, offering pieces that are as sustainable as they are beautiful.
Designed for Every Moment
From timeless solitaires to trendy stackable—crafted for everyday elegance and life’s special occasions.
Fair & Transparent
Honest pricing, lifetime exchange, and easy buyback.
Vision • Mission • Values
Attention to Design
Our artisans meticulously craft stunning, secure, and comfortable jewellery, highlighting each diamond's beauty.
Product Quality Control
Every creation is carefully inspected to guarantee flawless craftsmanship and lasting beauty, proudly bearing the Prachha Jewels mark.
Customer Commitment
Your happiness is our priority—offering timeless jewellery paired with personalized support. We craft meaningful jewellery and foster lifelong connections through unwavering customer commitment.
Prachha
Your jewellery should be as bold, brilliant, and conscious as you are. Made to shine every day, in every way — because you’re not just wearing diamonds, you're wearing your story.
